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The Lorax is a children's book, written by Dr. Seuss and first published in 1971. It chronicles the plight of the environment and the Lorax, who speaks for the trees against the greedy Once-ler. As in most Dr. Seuss works, most of the creatures mentioned are original to the book. The book is commonly recognized as a fable concerning industrialized society and the danger it poses to nature, using the literary element of personification to give life to industry as the Once-ler (whose face is never shown in any of the story's illustrations or in the television special) and to the environment as the Lorax. A boy (representing the reader) comes to a desolate corner of town to visit a being called the Once-ler (who is never shown throughout the book except for his arms and hands) and learns about the Lorax. After the Once-ler receives payment from the boy (consisting of 15 cents, a nail, and the shell of a great, great, great grandfather snail) he recounts on how he first arrived where they now stand, back then a beautiful forest of Truffula Trees, colorful woolly trees that were spread throughout the area and supported an ecosystem of fantastical creatures.